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MARKETING EXPERIENCE

THIS IS MY EXPERIENCE MARKETING B2B & B2C ACROSS AN ARRAY OF CONSUMER CHANNELS.
 
DIGITAL  |  PRINT  |  EVENT
Digital Marketing Experience

DIGITAL MARKETING EXPERIENCE

SKILLS + CERTIFICATIONS

 

SEARCH MARKETING + ANALYTICS

  • International Paid + Organic Search Best Practices

  • SEO | Search Engine Optimization (Technical + On-Page Content + Accessibility)

  • SEM Rush | Lighthouse | Yoast | Google Search Console (Certified)

  • PPC Paid Search Engine Advertising | Google Ads (Certified) | Bing | Baidu | TikTok

  • Google Analytics - Universal (Certified) | GA4

  • Domestic + International Keyword Research (Paid + Organic)

  • Campaign Performance + Insights Reporting | Data Studio | Adverity | Super-Metrics | Datorama

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SOCIAL MEDIA​

  • META | Facebook & Instagram Paid + Organic (Certified)

  • LinkedIn Paid + Organic (Certified)

  • Pinterest Paid + Organic

  • Google My Business

  • TikTok

  • Snapchat

  • Yelp Paid + Organic Review Generation

  • WeChat Paid + Organic

  • Xing Paid + Organic

  • G2 Paid and Organic SaaS Listings

  • Brand Influence and Affiliate Marketing

  • Social Media Content Management | Later | Sprout Social | Hootsuite | Sendible

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EMAIL MARKETING

  • Mailchimp | Constant Contact | Pardot | Active Campaign

  • Integration Configuration for Third Party Platforms + CRMs

  • Email Marketing + Sequential Messaging Strategy Development

  • Email Automation + Drip Campaign Strategy Development & Execution

  • Follow-Up Email Automation | Mailchimp | Pardot | Magento | Netsuite | Shopify

  • Litmus (HTML Editing & Device Display Preview Tool) + Email on Acid

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CUSTOMER DATA MANAGEMENT

  • CRM |  Zoho | ZenDesk | Netsuite | Hubspot | Magento | Salesforce / Pardot

  • Customer Data Management | Ascent 360 | Merkle

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DIGITAL PROJECT MANAGEMENT

  • Asana | Trello | Basecamp | Slack | Monday

Print Marketing Experience

PRINT MARKETING EXPERIENCE

TRADITIONAL & PRINT MARKETING CAMPAIGNS EXECUTED

PR Outreach | Print Publication Editorial & Advertorial | In-Home Catalog & Mailers  | Out of Home Signage | POS Messaging | In-Store Activation | Print Collateral | CO-OP Media Coordination | Grassroots/Guerrilla Marketing

Event Marketing Experience

EVENT MARKETING EXPERIENCE

EVENT MARKETING CAMPAIGNS EXECUTED

Trade Shows & Expos | Product Trainings | Internal & External Seminars | Networking Events | Trunk Shows | Client Appreciation Events | Charity Events | Product Launches | Crowd-Funding / Investor Events

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