MARKETING EXPERIENCE

THIS IS MY EXPERIENCE MARKETING B2C & B2B ACROSS AN ARRAY OF CONSUMER CHANNELS.
 
DIGITAL  |  PRINT  |  EVENTS
 

DIGITAL MARKETING EXPERIENCE

TYPES OF DIGITAL MARKETING CAMPAIGNS EXECUTED

Social Media Marketing | Influencer & Digital Partnership Marketing | Digital Display & Programmatic | Email Marketing | Paid Search | Google AdWord & Keyword | Digital Publication & Advertorial | Lead Generation | Customer Re-Targeting | Site Traffic & Customer Engagement | Brand Awareness | Online Retail & Product Marketing | SEM | SEO

ADDITIONAL DIGITAL MARKETING CERTIFICATIONS, SOFTWARE & SKILLS

 

SEARCH & ANALYTICS

  • Google Analytics, Keywords & AdWords Certification

  • SEO | Search Engine Site Optimization

  • Yoast SEO

  • SEM | Paid Search Engine Advertising

  • Wordstream PPC

  • Adobe Marketing Cloud

SOCIAL MEDIA

  • Facebook Blueprint Certification

  • Facebook Business Manager

  • Facebook & Instagram Paid Social

  • Facebook & Instagram Analytics

  • Pinterest Paid Social Campaigns

  • Pinterest Insights | Analytics

  • Social Media Management | Later | Sprout Social | Hootsuite

EMAIL MARKETING

  • Mailchimp | Constant Contact

  • Mandrill Configuration

  • Follow-Up Email Automation | Magento | Netsuite | Shopify

  • Litmus (HTML Editing & Device Display Preview Tool)

CUSTOMER DATA MANAGEMENT

  • CRM |  Zoho | ZenDesk | Netsuite

  • Data Management | Ascent 360 | Merkle | Experien

  • BirdEye | Yelp | Facebook | Google Biz

 

DIGITAL PROJECT MANAGEMENT

  • Asana | Trello | Basecamp | Slack

 

PRINT MARKETING EXPERIENCE

TYPES OF TRADITIONAL & PRINT MARKETING CAMPAIGNS EXECUTED

PR Outreach | Print Publication Editorial & Advertorial | In-Home Catalog & Mailers  | Out of Home Signage | POS Messaging | In-Store Activation | Print Collateral | CO-OP Media Coordination | Grassroots/Guerrilla Marketing

 

EVENT MARKETING EXPERIENCE

TYPES OF EVENTS | EVENT MARKETING CAMPAIGNS EXECUTED

Trade Shows & Expos | Product Trainings | Internal & External Seminars | Networking Events | Trunk Shows | Client Appreciation Events | Charity Events | Product Launches | Crowd-Funding / Investor Events

MY SKILLS

DESIGN  |  TECH  |  MARKETING

  • LinkedIn - White Circle
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© 2020 MOLLY BLUM